EXISTING FANS AND PLAYERS
We recognize that to be successful in making cricket a mainstream sport in the USA we need to engage fully right across the country. However, to get the greatest amount of engagement and support as quickly as possible, we will focus our activities predominantly in the population bases across the USA where there is already significant interest in and passion for the sport.
YOUTH AND LONG-TERM DEVELOPMENT
We recognize that to grow and develop the sport in the USA for the next generation and for it to become a leading cricketing nation, we need to create and engage new and younger cricket fans, players, officials and coaches. As such, we will take steps to increase the relative amount of investment into grassroots, community and youth cricket initiatives that will have longer-term engagement and impact and build the players and fans of the future.
We understand and appreciate that Twenty20 is the format best suited to growing the sport in new markets and that its construct, design and appeal lends itself especially well to finding relevance in the sporting landscape in this country. As such, whilst respecting the importance of One-Day International status and continuing to be competitive in that format at an international level, we will seek to position Twenty20 cricket at the center of our plans and will set up our domestic structure and design our key initiatives and activities accordingly.
We recognize that women and girls currently make up a very small part of the cricket-playing population in this country, but that there is a sharply increasing level of interest and popularity in women’s sport. Seeking to address the disparity is not only the right thing to do but also represents a huge opportunity to grow the game. As such, we will take steps to increase the relative amount of investment into women’s and girl’s initiatives that will help to support a more equitable gender balance and engagement across all aspects of the game.