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Media ReleaseTeam USA MenFeatured News

USA Cricket Onboards Global Dairy Giant Amul as the Primary Sponsor for ICC Men’s T20 World Cup 2024

May 1st, 2024: USA Cricket is excited to announce that Amul, the world’s strongest dairy brand, has joined as the Lead Arm sponsor of its men’s national cricket team for the highly anticipated ICC Men’s T20 World Cup 2024. The announcement was made in the presence of Hon. Consul General of India in USA, Hon. Binaya R. Pradhan, Shri Jayen Mehta, Managing Director, Amul and the USA cricket team at the Consulate General of India, New York.

The prestigious ICC tournament will commence on June 1st this year with the opening match scheduled between USA and Canada in Dallas, TX. As co-hosts of this major ICC event, the USA will make its debut appearance in this global championship.

This association with Gujarat Cooperative Milk Marketing Federation (GCMMF), responsible for marketing milk and milk products under the brand name Amul, signifies a significant step towards expanding and popularizing cricket across the nation. Having initiated their association with international cricket back in 2011 through the Netherland’s cricket team, Amul has maintained a strong bond with the sport by supporting various international teams in numerous ICC events.

Venu Pisike, Chairman of USA Cricket, expressed his pleasure by stating, “We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024. Amul’s extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field.”

Jayen Mehta, Managing Director of Amul added: “Milk is the world’s original energy drink and is consumed by sportspersons around the world. For more than 25 years Amul products like Butter, Ghee, Ice cream and Shrikhand have been consumed in USA and now we are pleased to announce the launch of Amul Fresh Milk across America. The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024.”

With Amul’s support and recent 4-0 series victory against Canada, the USA men’s cricket team will look forward to making a statement in the upcoming T20 CWC 2024 at home.






USA Cricket is the National Federation for cricket in the United States as recognized by the International Cricket Council. USA Cricket’s mission is to govern, regulate, develop and promote all forms of cricket at all levels in the United States, and to enable U.S. cricketers to achieve sustained competitive excellence and successfully compete in national and international competition. Through a diverse Board of Directors that has representation from most cricket stakeholder groups, USA Cricket will lead the sport to new heights by creating and administering value added programs to grow and develop the sport.


Gujarat Cooperative Milk Marketing Federation Ltd, is the world’s largest farmer owned dairy cooperative with 3.6 million farmers, responsible for marketing Amul milk and milk products across 50+ countries. The USD 10 billion dairy cooperative collects 3.2 million liters of milk every day and distributes annually over 22 billion packs of Amul products which include Milk, Butter, Cheese, Ghee, and Ice cream among many others.